Who is the Effortless Creative?

“The effortless creative is a woman who appreciates functional creativity. A woman who uses her creativity to reflect who she is, who she was and where she’s going.”

What is Effortless Creativity?

It’s the act of achieving creativity with admirable ease, simplicity and minimalism.

“More than not, people think to be a fashion icon you have to come up with some astronomical, nonfunctional, and uncomfortable garment. I mean if that's your thing, go for it and own it. But I belong to the group that appreciates modern creative minimalism, that’s suitable for everyday tasks. Thus, I birthed my label and attached a persona I hope people resonate with.”

-Madison: Founder and Designer of MV

Why is it Important?

It’s not just a persona, it’s building a safe space and true community.

“Changing yourself to imitate someone else, and longing for community and inclusivity are two different things that people often think are the same. Everyone wants to feel like they're included in something, and one of the many reasons God put us on this earth was to build a community. I say this all the time, but your style and clothing act as your armor, and they tell your story when you don’t have the words to. People re-imagine and re-structure their creativity all the time to find who they are, remind them who they were, or to find out who they want to be. So, building a community around this “effortless creative” persona is so important to help others reignite their creative fire that’s comfortable for them.

-Madison: Founder and Designer of MV